What Does The Recession Mean For SEM?
Sunday, March 22, 2009 17:44
The current tough economic environment has greatly changed the face of marketing, with trends in many industries indicating a return to core operational business systems. The elaborate marketing budgets of the last decade seem to be evaporating and return on investment is the new focus.
Organisations of different sizes are currently downsizing their projected growth over the short to mid-term in order to cut costs, and it has turned out to be really bad news for professionals in roles such as sales and marketing. Some industries, especially the financial services industry, are worst affected in the current climate. They have been making widespread redundancies, leaving a lot of sales and marketing professionals out of work.
In spite of the seemingly hostile market climate, there is still an overall growth across the two main sections of SEM, paid and organic search. Because of the measurable ROI, increasing number of marketers begin to strategise with search engines in mind, while many others choose to outsource the work of SEM to third parties instead of training or recruiting in house.
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