BGN Entrepreneur

Switzerland’s VistaJet has appointed a senior figure from rival operator, NetJets Europe, as it moves to expand its presence in the global private jet market.
Robert Hersov, former vice-chairman of NetJets Europe, is to chair a newly formed advisory board at VistaJet, which has become one of the world’s fastest growing private aviation companies since it was founded by Swiss entrepreneur Thomas Flohr nearly eight years ago.
VistaJet also announced a tie-up with Flexjet, the private aviation arm of Bombardier, the Canadian aircraft manufacturer. The move, which Mr. Flohr described as similar to the code-sharing deals made between commercial airlines, doesn’t involve any equity agreements. However, it gives VistaJet a foothold in the US market.
In spite of its rapid growth, VistaJet’s fleet of 26 jets is dwarfed by the 160-plus aircraft in NetJets Europe, which is part of billionaire financier Warren Buffett’s Berkshire Hathaway group. NetJets pioneered the fractional ownership model for private jets, while VistaJet offers on-demand contracts for occational fliers and blocks of time for customers requiring more regular use of a private jet.

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