BGN Entrepreneur

Businesses are always looking for ways to make their customers feel part of their brand, and Firefly Tonics have found an innovative way of doing it.
The business is known for its distinctive bright bottles adorned with quirky photos. Less well-known is that the photos are all taken by Firefly customers, who send in their best [...]

When marketing to potential customers in the field, first of all, companies need to spend a lot of money and energy in order to build up reliable image to attract attention. Advertisement on different kinds of media and various PR campaign are required to attract the attention of people who are not familiar with a [...]

One important factor leading to success in sales, especially in direct sales is to build up tight relationship with the customers. People prefer to buy from those they know well and can really trust.
To establish a trust relationship with the potential customers takes time. To successfully do so in an on-line business is even harder, [...]