BGN Entrepreneur

Businesses are always looking for ways to make their customers feel part of their brand, and Firefly Tonics have found an innovative way of doing it.
The business is known for its distinctive bright bottles adorned with quirky photos. Less well-known is that the photos are all taken by Firefly customers, who send in their best [...]

Shoppers are more notoriously anxious about understanding and buying technology. It means that they will rely more heavily on staff in the shops than for most other kinds of purchases. However, there is a worry that a lot of the staff working in the big chains are not very knowledgeable themselves. There is also a [...]