Posts Tagged ‘Boston Consulting Group’
BCG Matrix Model
Tuesday, October 14, 2008 6:08 No CommentsIn marketing, the BCG matrix or BCG model is one of the most famous portfolio management tools used in product life cycle theory. This portfolio planning model was developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s.
BCG model is often adopted to prioritize the funding and attention to various products in [...]
