Social Network Sites Offering New Opportunities for Retailers
Thursday, April 30, 2009 20:22
There are some bright people who are changing the way that retailers do business. Most of them are young and virtually all use Facebook, YouTube or LinkedIn. Many also use Twitter.
Prograssive brands are seeing social networking as a great opportunity to connect with their consumers like never before. when information about a brand comes to one from a friend rather than from a corporation, it gives the brand a completely different level of ccredibility. Starbucks and Nike are two of a growing number of brands that “tweet”.
Many people are also making friends with brands on our social networks. Consumers all chat together, share comments about products or service and make comparisons. They are actively showing their loyalty to the brand. It’s like wearing a virtual badge and beloning to a very large loyalty group.
There is no definitive answer as to whether these groups have a direct impact on sales, but at least, it gives the companies the chance to entertain a captive audience. So, it is adding something valuable. The role that social networking can play in retail can no longer be ignored.
Related posts:
- New Social Network for Trading
People in the modern world live the day in day... - How to Build up Social Network
Building up social network is one of the most... - Growing Influence of Social Networking Sites
With a number of 500 million users in 2010, facebook... - Make Regular Submission to Social Network a Good Habit
When the Pagerank remains a key indicator to measure... - Social Networking Sites, Hot Topic for Marketers
Social bookmarking sites, such as Facebook and Linkedin, are becoming...
