BGN Entrepreneur

There has been time for the non-internet generations to get used to the Internet technology. Indeed, people now revel in it. Twitter had 150000 UK users in May 2008; according to the regulator, Ofcom, it now has 2.6 million, many of them business moguls, politicians and academics.
UBS has hired an 18-year-old to show portfolio managers how MySpace works and Morgan Stanley published a research note on how teenagers use media.
Essentially, those companies getting to grips with blogging and platforms such as LinkedIn, Flickr, Facebook and Twitter have espied chances to boost their profile, showcase their talent and realize free marketing and networking opportunities. Investment gurus are prolific bloggers, read by financiers the world over. A community is growing up around UK blog sits. Recruitment agencies trawl professional networking site LinkedIn for top candidates, CEOs post comments from their BlackBerry as soon as the Bank of England announces its latest minutes, and Twitter, launched in 2006, is now the SMS of the internet.
There is a significant media following on Twitter. Companies are using it for conveying developments and business activity concisely. For example, the confederation of British Industry, the Association of British Insurers and the Institute of Financial Planners tweet about upcoming events and regulatory announcements. The format and speed with which information can be relayed has value for any business. It enables people to monitor relevant and fast-moving issues of interest to them and their clients.
Sites such as LinkedIn and Facebook are important for generating a sense of belonging. Companies can create a brand presence. It is a great way of communicating. For example, companies can talk about customer news, latest products and services and job opportunities. According to a report in FTfm, it is indicated that US fund group Vanguard has 2300 memebers on Facebook. J.P. Morgan has Facebook groups where colleagues discuss job openings and share comments about customer service.

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