Promotion with Limited Edition
Thursday, June 11, 2009 19:46
Introducing limited edition of products into the market is one of the most effective and efficient promotional approaches in the modern society. To the loyal customers of a company, such products could be especially attractive. As a result, these days, many companies are adopting this approahc occasionally to attract wide attention and stimulate consumption.
For example, Apple is now introducing a new collector’s edition of Apple iPod. Only 900 of this edition are available worldwide. Each iPod is set with 250 colour co-ordinated Swarovski crystals embedded using the very latest laser technology.
And this promotional approach is also combined with public relation events. If a customer buy a limited edition Apple iPod nano now, they will also be helping to raise funds for charitable work in Africa. At least 12.5% of each sale helps people living with HIV and AIDS throughout the world through the Elton John Aids Foundation.
If you are an Apple fan, don’t miss the opportunity to increase the number of your Apple iPod collection.
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