BGN Entrepreneur

Position of a product or a brand is how potential buyers see the product or the brand. Positioning is the marketing process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization.
The marketing concept was first popularized by Al Ries and Jack Trout in Positioning—a Battle for Your Mind. Originally, the work of positioning was consumer marketing oriented, and was not as much focused on the question relativity to competitive products as it was focused on cutting through the ambient “noise” and establishing a moment of real contact with the intended recipient. It is probably one of the most important aspects of branding. It’s a unique strategy that will help differentiate a product or service from the other competitors in the field. It can be very powerful marketing methods if the strategy is well implemented.
Generally, the process of positioning involves:
1. Defining the market
2. Identifying the attributes
3. Collecting information from customer samples of about their perceptions of the product on the relevant attributes
4. Determine each product’s share of mind
5. Determine each product’s current location in the product space
6. Determine the target market’s preferred combination of attributes
7. Examine the fit between the position of your product and the position of the ideal vector
8. Position.
Frankly speaking, there is much to learn from every angle and nuance. Compliances and training can offer up positioning opportunities.
However, the real gems are far beyond the obvious. To better recognize the opportunities in the field, it’s necessary to look all around the edges of the product or service. And the growth of high-tech marketing may help further develop this marketing approach.

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