BGN Entrepreneur

The US giant–Procter & Gamble, which is the biggest consumers goods maker by sales in the world, vowed to slow down with its expansion into new markets and focus on the biggest emerging economies as the group cut earnings and revenue forecasts and addmited it had overstretched.
According to Bob McDonald, who was chief executive of P&G for the past three years, it was acknowledged that the company had made errors and should have generated better results. The strategic shift sets the company apart from its peers like Colgate-Palmolive and Unilever, which go on trying to expand aggressively, albeit as smaller businesses in relative terms.

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