Borders Collapse Signals a New Retail Chapter
Sunday, July 24, 2011 6:05Borders was sent into liquidation this week. On Thursday, signs blaring “Everything must go!” and “Nothing held back” were put up at a store on the southwest corner of New York’s Central Park. This confirmed that while that US retailing sector was starting a new chapter, the loss-making book chain–Borders had entered the final one.
It is a painful irony for Borders that, with all the comfy corners in store and a great team of knowledgeable staff, it scored high on the experience scale. However, the forces massed against the company were too much. The extinction of the book chain was greeted with sadness partly because it has been playing the role a home-away-from-home.








