
As any other businesses, the social networking sites in the field need to face a lot of challenges and crisism during their development path. Here we list out a few potential problems and obstacles they might be facing at the currrent stage.
First of all, security and ethical challenges. As the Mark Zuckerberg indicates, problems concerning transparency on social networking sites arise. A lot of people are critisizing social networking sites for doing a pretty poor job in protecting their personal information. Some sites are even critisized for selling personal information of their registered users on purpose.
Secondly, problem with data control. There is contradiction between security and freedom. Social networking sites could not ensure both features at the same time. Facebook, for example, has met criticism on its inability to terminate accounts without first manually deleting the content.
Thirdly, there is no established criteria for judging their operations and there is a lack of awareness concerning the nature and regularity of the industry sector. Social networking sites in the field need to feel their way forward in the dark.
Then, the use of collaborative features. There are great opportunities for future development ahead. However, developers in the field need to work hard for a while to give further technical support.
Last but not least, the difficulty with managing the expectations of the users over the overall capacity of these sites. Social networking sites need to face a great amount of pressure from their existing and protential users in the field.