Credit Card Loyalty Scheme
Thursday, April 9, 2009 18:32
There are a whole range of credit cards that have loyalty scheme. The provider of different reward on credit card include American Express, the Shell Mastercard, the Argos credit card, and Bank of England, etc.
Besides, several High Street retailers, such as Marks & Spencer’s, Sainsbury’s and Boots, offer loyalty cards that reward their customers with points which can be turned into vouchers to spend in stores. &More card (15.9%) and John Lewis’s Partnership card (16.9%) give you 1p for every £1 spent with their cards in their stores and £2 spent elsewhere.
Nowadays, the bank of Barclaycard is planning a rewards scheme to link 12m card holders of the bank with thousands of shops.
With this loyalty scheme, the card holders could earn instant discounts at the checkout without the bother of collecting points or vouchers. 89000 retailers are using the card payment service offered by Barclaycard. However, it has not been indicated yet how many of these will join in the scheme.
Critics of schemes arise, pointing to the huge numbers that are never redeemed, while the proposal of the bank means people could benefit instantly or save points to use in future.






