Luxury Car Makers Battle for Market Share
Friday, December 2, 2011 4:00US luxury carmakers are locked in a fierce-than-ever battle for market share, rolling out an array of holiday season promotions that in a lot of cases are earlier and more generous than usual.
The scramble for sales comes along with the signs of slackening customer demand for upscale cars, which is partly due to the tough economic conditions, as well as ageing baby-boomers’s turning towards smaller and less expensive models.
According to New Jersey-based Autodata, it was revealed that in October, US luxury car sales slipped by 1.5% from a year earlier, compared to a 7.9 per cent% advance in the overall light-vehicle market. For the year to date, the luxury market has grown by 1.8%, compared to 8.6% overall.





