BGN Entrepreneur

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The global cosmetic company–Avon Products announced that it would consider the raised $10.7bn bid from Coty, indicating that the company expected to respond to the fragrance maker within a week.
In a letter addressed to Avon board of directors on May 9th, Coty raised its earlier offer of $23.25 a share for the cosmetics direct seller to $24.75 a share. For the first time, Coty announced that Warren Buffett’s Berkshire Hathaway would provide financing. It gave Avon a three-day deadline of Monday for its response indicating that it would withdraw its offer if it failed to enter into talks.

There are tight connection among professional competence, job satisfaction and the career development confidence. If one is seeking for further development along their own career path, they will possibly be looking to enhance their own professional competence. Here are a few things they could do in order to achieve their goals.
First of all, keep writing to express personal opinion on certain work related issue is highly recommended. It helps increase the opportunities for personal reflection.
Secondly, keep reading is also the key to future development. Through consistent study, one would definitely keep obtaining new knowledge, opinions and even skills. The trick is to make sure of choosing the right books.
Thirdly, it is wise to keep in touch with the experts and professionals in the same business sector. You could always learn from others. Exchanging ideas on certain issue could be much more inspiring than you might originally expected. And you could lead to your very own success, based on the previous experience of others.
Then, form the habit of building up personal document management system. Via consistent organizing and refining files and documents generated by yourself, you could get reflection and find the direction for further improvement.
Fifthly, participate in systematic study could always be beneficial for you to find the short-cuts to success.
Sixthly, get involved in real practice is the fastest way to enhance your competence.
Last but not least, bear in mind that you should always stay positive and self-confident.

When marketing to the customers in the field, there are three key psychological points that the marketers need to pay special attention to: pain point, itching points and exciting point.

1. Pain Point
The pain refers to the actual problem that drives the customers mad. They are the actually problem the customers are looking to solve asap. If the service or product one is selling could help the customers handle such problems, they would manage to make a deal via targeting the pain point.

2. Itching Point
The itching point refers to the awkward factors or a kind of sense of fatigue that the customers are facing. Marketers could target such itching point via offering help to tickle.

3. Exciting Point
The exciting point refers to the factors that could arouse excitement or immediate pleasure of the customers. If the marketers could manage to generate satisfaction on these aspects, they would be able to attract the attention of their target customers

International Airlines Group just reported a worse than expected operating loss of €249m for the first quarter of 2012. It is also expecting only to break even in the year due to the high fuel costs and charges relating to its acquisition of BMI British Midland.
According to IAG, which was created in 2011 from the merger of British Airways and Iberia, it was said that the company’s profitability this year would be hit by €240m of operating losses and restructuring charges at BMI.

The social networking site–Facebook has launched a new app store that will soon allow the 900 million users of the site to transact content upfront, creating a potential new revenue stream as Facebook looks to go public in the coming week.
The new “App Center” of Facebook will provide its users with an improved storefront for browsing through the wide array of apps on its platform, just as Apple’s App Store and Google Play on its Android smartphone system do.
Although a lot of Facebook apps allow the users of the site to buy upgrades and extras once they have installed the app, Facebook does not currently allow content owners to charge for apps upfront. It takes a 30% cut of all transactions using the Facebook Credits virtual currency, which is mandatory for games developers on Facebook’s platform.

According to HSBC, it is said that the first quarter underlying pre-tax profit of the group had risen by 25% compared to 2011. However, the bank struck a cautious note in its trading outlook.
The bank’s statutory pre-tax profit, which included a $2.64bn accounting loss related to fluctuations in the value of HSBC’s issued debt, was $4.32bn. It was down from $4.91bn in the first quarter of last year.
It was indicated that the performance of the bank in April had been satisfactory.