Online Video Ads
Saturday, June 26, 2010 10:21Newspapers mishandled their migration to the internet but broadcasters are making a better fist of it. They are putting more content online either through bespoke websites or third parties such as Hulu and Blinkx, with most relying on advertising to make this work.
So far, so familiar: newspapers also embraced the internet, only to discover online ad prices were meagre and circulation revenues eroded as well. But individual online video ads are olucrative. Advertisers like their brevity, suited to online attention spans, and they cannot be skipped.
According to ad agency GroupM, Hulu’s so-called CPM is about $30, twice that of broadcast television ads. So for free-to-air broadcasters such as the UK’s ITV, suffering a decline in broadcast ad revenues, moving online would seem a no-brainer.
But there are caveats. Viewers tolerate far fewer video ads per program than they do TV, making online less lucratice overall. And if viewers pick only their favourite programmes, it risks shirinking than audience for the rest of the schedule, in the US, Hulu is now considering charges for some contet. UK video advertising is worth a mere £30m, compared with a television market worth £1bn.
Related posts:
- Increase Online Presence with Video Marketing
All businesses have different needs for marketing in order to... - Video Game Industry
Today, the video game industry has an important influence... - Growing All-video Websites
These days, along with the fast development of computer technology,... - Music Industry Change Ways to Finance Video Production
Music Videos are key in promoting a song. Musicians and... - Video Businesses Conferencing and Web Meeting Tools
Along with the fast development of instant communication technology, especially...
