Olympic Industry
Wednesday, June 4, 2008 18:22
Modern Olympics has developed into a form that is very different from what it originally was. Now, Olympics are more like an industry. In the business world, Olympic Game means money, means profit. Olympic-related tourism is one of the core economic legacies for the host nations; while advertising industry being another key legacy.
There are many companies digging advertising opportunities in the Beijing 2008 Olympics. They are offering all kinds of sponsorship to the Games, including beverage, food, equipment, various service and even technology support, etc. According to the news on the Times, the biggest sponsors includes:
Coca Cola Market cap: $134.13bn
Atos Origin Market Cap: £3.54bn
General Electrics (GE) Market cap: $342.94bn
Johnson and Johnson Market cap: $181.38bn
Kodak Market Cap: $5.54bn
Lenovo Market cap: $48.26bn
Manulife Market cap: $55.82bn
McDonalds Market cap: $66.09bn
Omega (Swatch Group) Market cap: $8.41bn
Panasonic (Matsushita) Market cap: $44.39bn
Samsung Market cap: $3.24bn
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