BGN Entrepreneur

The broadcasting regulator–Ofcom, signalled that ITV and other commercial TV companies should be freed of some most burdensome advertising restrictions. The regulator is considering changing the emphasis in regulation from a presumption that airtime should be regulated to a presumption that it should not.
It is suggested that the failing to relax advertising regulation will risk allowing video aggregators like Google to grab the major broadcasting market in the UK.
Ofcom said that it will look to see if there are justifiable reasons to maintain the advertising restrictions. If there is no public interest reason for keeping the restrictions, they might be got rid of.

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