BGN Entrepreneur

Most global brands for telecommunications have languished in a kind of brand-image purgatory. Thanks to Apple and its superior design, marketing, advertising as well as anything else to do with creating and selling of the Apple products. Investors have been running scared of Apple’s launch of a clutch of new iPod gizmos for weeks.
Last week, there was even a smell of fear at Nokia, when the Finns handset manufacturer called time on breakneck growth in the mobile phone market. The mass-market consumer product manufacturer had given up chasing sales at the expense of profits and the market share of it would temporarily slip. In the West, the consumer electronics racetrack is decelerating into a bumpy ride on the hard shoulder.
Competition in the field is very fierce and the competition for disposable income is intense due to the higher fuel, food as well as credit interest bills! It is the time of year for the Apples, Sonys and Nokias to pile up inventory and hold their breath, hoping that the new whizzy thing, the new shapes, colors or just better packagings, will shift the boxes.
With the further development of modern telecommunication technology, for all these mobile giants, there are new markets, and according new rules! As Laura Demasi once said that, innovate or die, guys!

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