Little Juice Maker Juggles Big Money
Thursday, February 10, 2011 18:20
Not everyone like smoothies. Some find it too sweet, some find it too fattening, while some others find it too expensive, etc. However, sales volumes in the UK increased by 159% between the year of 2005 and 2007. Though the market is also hit by the recession, some brands still manage to shine. For example, the founders of Innocent’s are determined to plough on with expansion plans while holding on to their laid-back roots.
Cuddly, healthy Innocent, the little British smoothie brand, had sold part of its business to that horrible multinational Coca-Cola. It was condemned as one of the biggest sell0outs in corporate history. Yet almost two years on from taking GBP 30 million from the Atlanta giant, Innocent’s three founders seem to be relaxed, as optimistic as they were just after the deal.
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