Hooked on Pay TV in the Living Room
Monday, August 23, 2010 10:19
Many Americans share the same fantasy that turning to wide-open frontier of Internet video will help cut the fat monthly bills of cable television. However, some are finding the reality much more complicated and even confusing sometimes.
The proliferation of Internet video has led to lots of talk on “cord-cutting”, which refers to canceling traditional pay TV and replacing it with programming from a grab bag of online sources. But Americans have failed to do this in any meaningful numbers so far.
According to the industry analysts, it is said that this is all the more remarkable, as it seems to defy the way the Internet has disrupted and challenged virtually every other major form of media, including music, newspapers and books. It is partially because the television business are taking actions to avoid the fate of being pushed out of the market. Key distributors and producers are protecting their business models via ensuring that some popular shows and live sporting events cannot be legally watched online.
On the other hand, technology companies are pushing alternatives, such as Web-connected set-top boxes. However, applying for such service are still not as easy as signing up for cable or satellite service, especially for those who want to watch on a big flat-screen TV instead of on a computer. So, in the battle for the living room, 2010 seems to be the year that the incumbent is strengthening its foothold.
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