Greece Backs Away From Online Ad Tax
Monday, July 5, 2010 12:31Though it is facing a budget deficits and holes in the pension system, Greece has a planned levy on Internet advertising, which tended to fund the retired journalists working in online media.
Succumbing to intense lobbying by media companies and advertisers, the government pulled its plans Friday for a 21.5% tax on Internet advertising revenue from news sites in Greece.
The proceeds from the proposed tax estimated at €6,500,000 or $8,200,000 a year, were to a pension fund for online journalists, many of which do not fall under the Create Greek pension system due to a gap in the law. Greece already imposes the levy on the traditional print and television advertising, but media companies have avoided the tax by the accounting of online advertising news operations.
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