BGN Entrepreneur

In the recent year, river cruising has become one of the simplest and the best way to travel through a greater variety of destinations across the worlds. Due to the great comfort and convenience offer by river cruising, it is enjoyed by both experienced and first-time travelers. It has become one of the most popular ways to get in-depth exposure to the culture and history of each region on the trip. As a result, river cruising has grown to be one of the fastest-growing segments of the travel industry.
North America accounts for 64% of the world’s 16.4 million cruisers market. While European market now accounts for 27%, and rest of the world, including markets such as Australia, Brazil and China, the remaining 9%.
In the European market, the business of river cruise has seen especially remarkable growth and continues to grow, with four countries—UK, Germany, Italy and Spain—accounting for 80% of its 4.4 million cruisers in 2008.
2010 is a key turning point of the European Market’s development. It will see the introduction of Cruise & Maritime Voyages in the UK, and Celebrity basing its new Celebrity Eclipse in Southampton for an ex-UK program, as well as Voyages to Antiquity introducing a new up-market product in the Mediterranean. These will be the major changes in the European context this year.

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