Customers Won’t Swallow Further Cuts in Salt

Friday, May 22, 2009 15:29
Posted in category Featured

The agency of Food Standards Agency is demanding a lower salt content for bread, pizza, ready meals and savoury snacks and wants to cut the salt in burgers and grill steaks by 25%. It accepts that a lot of its targets may be impossible to meet. However, it is continuing with calls for new recipes and product formulation to try to make 6g of salt a day the maximum average daily intake for an adult.
Food companies are ready to challenge new salt reduction targets, claiming that consumers will not accept the taste of many products.
According to industry figures, it is said that salt levels set by the FSA may also compromise food safety, especially for cheese and ham, which will shorten the shelf life of items in stores and create more food waste.
The British Retail Consortium, which represents leading supermarkets, announced that many of the FSA’s new targets would be technically difficult to achieve. Bread makers are particularly worried that they will not be able to meet the target.

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