Christmas Cheer from Online Traders
Saturday, December 12, 2009 3:46Online traders are bullish about their sales and profits in the run-up to Christmas, a survey by eBay has found.
More than half of the 500 companies polled said that they had ordered more stock than this time last year. Only 16pc expected to see sales down on last year.
With Christmas accounting for almost a fifth of annual sales for the average online retailer, the turnaround in confidence since the start of the year is marked. More than two-thirds of online businesses expect sales to rise, compared with only half in January. The number expecting sales to fall has almost halved.
The companies also report that they think that pressure on their profit margins has also eased, with the percentage expecting to maintain or grow their margins increasing from just under two-thirds in January to more than three-quarters in September.
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