Checklist for Mobile Marketing Campaign
Wednesday, January 6, 2010 21:37
Lately, various kinds of small business are looking to market themselves effectively via the approach of mobile marketing.
If you are considering starting out integrating mobile marketing in your marketing campaign, here is a quick checklist of several things. It will be helpful for you to ensure that you are on the right track.
1. Is there a specific target group that has expressed consent to hearing from you?
2. Have you stated in the SMS?
3. Are the recipients provided with an incentive to carry out a desired action?
4. Have you planned the next step to take after receiving response from your recipients?
5. Are the recipients being charged for downloading a file or responding? Maybe, some of the recipients are not willing to pay.
6. Have you integrated the mobile channel with the marketing efforts to complement well with one another?
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