BGN Entrepreneur » Sales

Sainsbury Reports Robust Trading over Christmas

Sky — Tue, 10 Jan 2012 12:34:29 +0000

According to the third-biggest supermarket in the UK–J Sainsbury, it is unveiled that the retailing chain had obtained robust Christmas trading figures which indicated an acceleration in its sales growth towards the end of 2011.
Sainsbury said that after stripping out petrol sales but not sales tax, the like-for-like sales in the 14 weeks to January 7th of the company were up by 2.1%, compared to the figure in 2010.
Sainsbury’s performance during the third quarter of last financial year was an improvement on the 1.9% the company had posted over the preceding 6 months. According to a poll of market expectations carried out by Bloomberg, it was shown that this figure was also better than the 1.8% growth which was expected by the analysts.

The Key to Make Corporate Sales

Sky — Thu, 15 Sep 2011 03:40:13 +0000

The increase in sales usually acts as the key factor leading to a winning future of a business. Here are a few tricks on increasing for the corporate sales effectively and efficiently.

1. Before the customers entering a store, the brand and the location of the store become the first drive in attracting attention of the target customers.

2. Once the customers are in the store, the turnover rate become the key. More and more retail are using counters at the door for the considerations of better evaluating their turnover rate.

3. After the customer make a decision to purchase, increasing the joint rate or sales of relevant value-added products become the key to maximizing sales.

4. After the purchase process is finished, the company and the sales person all need to study how to improve their retention rates and shortening the time gap before the customers visit the store again.

5. It is important to learn how to tap the lifetime value of the existing customers.

10 Excuses to Drop a Visit To Your Clients Again

Sky — Tue, 23 Aug 2011 15:10:25 +0000

Revisit the customers are quite important as it helps one to achieve sales goals more effectively and efficiently. Here are a few excuses one could use for creating an opportunity to pay a visit to their clients again.

1. Pay another visit to the client on the ground of sending business cards.
Traditionally, sending business cards should be done at the very first time you meet your clients. However, if you try to avoid giving business cards at the very first time and make it the excuse for a second visit to your clients, you might have some unexpected gains.

2. Deliberately leave little information at your very first visit.
When people are looking to reject the sales and ask them to leave in a polite way, they tend to ask them for documents or introduction material for later study. In such case, it would be a waste to do as they ask. Instead, you sould indicate that you are running out of promotional materials and make it a good excuse for a second visit.

3. Print different kinds of business cards.
Have several kinds of business cards designed and printed. Then pay your clients visits on the ground of sending them new business cards. But do remember never send your clients the same copy of business cards. It is important for you to build up a recording system to keep track of what cards you’ve sent to whom. Or others will figure your trick out easily.

4. Visit the customers to provide them with another helpful information package.
Good sales need to have several information packages with different focus. Depending on the special needs of the clients, you need to send them tailored information that might best meet their needs and attract their interest.

5. Leave document that need to be retrieved later.
Sometimes, it is a good idea to leave some ‘key’ data with your clients for their convenience and emphasize the importance of the data and set time for retrieving. It gives you a sound reason to drop by the next time.

6. Have questions that need to be answered by the customer.
The point of asking questions are not to test your clients, but to learn about their background in order to figure out their needs and interests.

7. Sending commercial gifts for festivals and holidays.
It is wise to visit your clients on special occassions, such as Christmas, with a customized commercial gift like a company calendar. No one will drive the such kind of guest rudely away. But you need to have clear plan in advance and choose the right gift that not only fit your brand image but also under your budget control.

8. Providing clients with the latest category of your products.
It is a good way to keep your clients updated with the latest trend of your business. And it also make them feel important to your business as you want to keep them well informed about all the changes.

9. Sending promotional voucher or giving special discount.
It is a good way give your clients special offers in order to attract their attention and lure them for making a purchase. Tell the clients that the promotional deals are only for VIP clients if necessary.

10. Drop a visit when passing by.
It is one of the most popular excuses taken by a lot of people. Tell your clients you are in the neighbourhood to pay a visit to another clients or to finish a deal and want to see how’s it going on with them. It shows you that you care about them. But never let them feel they are not respected as you are visiting by the way.

Difference Between Sales and Marketing

Sky — Mon, 01 Aug 2011 08:06:34 +0000

Though sales and marketing both serve the same goals of increasing the revenue and generating profits, they are two different terms that focus on different aspects. So what is the actual difference between these two closely interlinked concepts?
Generally speaking, marketing refers to everything you do to get the customers make initial contact, while sales is everything you do to close the deal.
Based on this, marketing approaches differ from sales practice in several different way. First of all, sales person try to sell the products/service to the customer as soon as possible while marketers will ask about the actual needs of the customers first. Secondly, sales focus on the products/service and the revenue; while marketers are more concerned with the customers’ feeling. Thirdly, sales will target customers any time anywhere without specific selection criteria; while marketers prefer to make up specific marketing campaign in advance to target customers in particular niche or segment. Last but not least, sales hunt customer around; while marketers attract cutomers to come around with integrated marketing campaign.

E-Books Outsell Print Books at Amazon

Sky — Fri, 20 May 2011 14:27:06 +0000

According to Amazon.com, it is announced its customers are buying more e-books than print books now. The news come as the latest chapter in the unfolding tale of the book evolution from ink to digital.
Amazons has sold 105 books for its Kindle e-reader for every 100 hardcover and paperback books ever since April 1st. These include books without Kindle versions and excluding free e-books.
However, a lot of analysts warn that people shouldn’t exile their bookshelves to storage quite yet. After all, according to figures from Forrester Research, e-books only account for about 14% of all general consumer fiction and nonfiction books sold.

Find Bargain Deals of Quality Furniture Online

Sky — Thu, 28 Apr 2011 08:15:14 +0000

Selling furniture online is a great idea as the operational costs could be greatly cut, as the retailer don’t need to rent a huge space for displaying the goods. Pictures of all pieces of furniture could be displayed on the websites, with features and detailed description on the side for the consumers’ information. The business owner only need to find a warehouse far away from the city center and have a pay-per-service delivery service to handle the job. And there is no need for the business to hire lots of in-store staff to have the customers. The operational costs of running a furniture business is greatly reduced.
For the consumers in the field, it is a good thing as the reduction in operational costs will eventually lead to cut in retailing prices of furniture. Besides, there are a great number of online discount websites, providing online shoppers with various kinds of e-voucher and promotional codes. As a result, compared to shopping in brick-and-mortar furniture stops, it is much easier for the consumers to find bargain deals from web-based furniture stores.
Are you looking to buy Formal Dining Room Furniture or luxurious bedroom furniture? Browse online for a whole range of quality furniture today. Find the best bargain deals to meet your taste as well as your budget.

Shop’s Snow Bonus

Sky — Sun, 26 Dec 2010 12:38:26 +0000

The Heavy snow last weekend gave traders in Bicester an unexpected boost as shoppers were forced to stay in town. The town was hit by around 12cm of snow over seven hours on Saturday and there have been flurries ever since.
According to the retailers in the town, the best thing that the heavy snow brought forward is to keep people in Bicester and keep trade local. Marks & Spencer, for example, smashed its sales target by almost 30% on Monday as people started to panic-buy when more snow was predicted.

Furnish Your Store with Leading Store Display Solutions

Sky — Tue, 12 Oct 2010 07:11:59 +0000

In the current competitive scenario, making name in the market place is not easy at all.
The mannequins do not have to call out customers and they do not have to lure them with huge discounts. One of the most important approach they will need to care is to pay attention on getting an opportunity to tell their customers more about their products.
Every customer has hunge number of other options, so they won’t waste even a singe second to go to the next store. So the sales person in the shop will hardly have a few minutes or even seconds to impress their customers. The first battle for them is to make the customers who enter the store attracted to the star products. Having the products displayed in the right way could greatly change the feel of a product and attract the attention of the customers.
There are different store display solutions to meet different needs of various businesses, each of which has its own merits. For example, display stands are among the most effective solutions for saving counter space and organisation to a business.
Are you looking to buy display cases, such as jewelry display cases, for your store? Get more information including detailed description and price quote online today. Find the right cases, which could best fit into the tune of your store. Make an impact on your customers.

£4.1bn for Web Shops‏

Sky — Wed, 24 Mar 2010 12:31:03 +0000

According to a new report, it is shown that the online shoppers spent 13% more in Feburary than they did last year.
The IMRG Campgemini e-Retail Sales Index, it is claimed that an estimated £4.1bn was spent online in a month compared with the 2009’s figure of £3.6bn.
But online sales for Feburary were 4% down on the January figures as New Year promotions ended. Sales of health and beauty products were nearly a third higher than the same time last year. Beer, wine and spirits sales were up by 20%, followed by the increase of 17% in clothing, footwear and accessories.
High street stores with online shopping channel were up by 24% year-on-year, whereas online-only sales increased by 4%.
Valentine’s Day boosted the online sector, with online shoppers turning away from flowers and hampers in favour of underwear and perfume.

Start Saving with Clearance Stores

Sky — Wed, 17 Mar 2010 09:22:10 +0000

When it is in the economic recession, most families are under great financial pressure. People are more cautious about their spending and start searching for effective means to further cut their daily expenses.
There are many good solutions towards saving. Shopping only during seasonal sales period or at discount stores are among the most effective approaches.
These days, brand toys, accessories and designer clothes for kids tend to be more and more expensive. Sometime, they could even be tagged more expensive than other products in the same store for adults.
However, one important fact about kids is that they change fast. They outgrow their clothes and shoes in a short time and they change their option of the favorite toys. Besides, they break things easily whether cheap or expensive.
As a result, a growing number of people are thinking about whether it is wise to spend too much money on kids’ clothes, accessories as well as toys. And they are looking to change their shopping habbit and cut down the cost on kids’ things via shopping at kids clearance stores.
Most of the toddler clearance or boy clearance stores make great alternative options. Most clearance stores today are actually selling high quality goods. One can easily find a whole range of brand designs to meet their own needs, but at much lower prices.
Are you looking to cut your expense on kids’ wear, accessories and toys? Why not check the clearance shops out? It is definitely worth a try. Start saving today.