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Atomic PR | Metrics and Data-Driven PR Are Good for the Bottom Line

Sky — Thu, 02 Jun 2011 15:30:08 +0000

Metrics Driven Public Relations: Good for the Bottom Line

Atomic PR’s recent recognition as the “US Tech PR Agency of the Year” by The Holmes Report, brought metrics-driven public relations campaigns to the forefront of the industry. Unique in the world of public relations, Atomic PR uses metrics and analysis quite regularly when it develops its PR campaigns. Thanks to its proprietary ComContext PR analytics tool, all of Atomic PR’s clients can, and do, benefit from such analysis. The technique is so successful that many of AtomicPR’s clients report a 100% improvement across PR performance measures after implementing the public relations efforts and techniques recommended by Atomic PR.

Atomic PR’s Metrics-Driven Campaigns Provide Great Return on Investment

By utilizing metrics in the formation of their PR campaigns, Atomic PR is able to save its clients precious resources of time and money by identifying those PR avenues that will provide the biggest return on their investment. In a time of businesses stretching their investment dollars and reigning in expenses, Atomic PR’s data-driven results are most welcome. Perhaps that is why The Holmes Report was impressed enough with Atomic PR, its ComContext platform and the company’s public relations strategies to award them the “US Tech PR Agency of the Year” title.

10 Second Tips of Crisis Management

Sky — Tue, 18 May 2010 10:44:55 +0000

Never Try to Bluff Out a Crisis as the Reputation is a very fickle friend of a business. The Japanese say that the work of a thousand years can be undone in one unwise hour, and it is true.
Business people are often worried about being perceived to have made a mistake, or not be right all the time. It can be seen in business all the time that a boss receives a complaint, or asked a question about what they’ve done, and their first instinct is to bluff, be defensive, deny knowledge, and face it down. That is always a mistake. If someone has a grievance, or think you are not being straight, denials will only make them more determined, and you’ll find yourself three months down the line caught out on both counts, the original mistake, plus dishonesty, which is far more damaging. It is just not worth doing.
Here is an easy guide for crisis management:
1. You can’t make something go away by denying it. Be honest, even if honest means “I don’t know, let me find out.”
2. Treat staff as the core disseminators of your values. Your first PR task is with them.
3. Make decisions, and then back them up.
Lead, be honest and take care of people and you might never need a crisis manager.

Reinforce the Brand Awareness via Sending out Business Festival Cards

Sky — Fri, 05 Mar 2010 12:00:31 +0000

One of the most powerful, but simple ways to maintain the existing customers in the field is via reinforcement of a brand. For the businesses with tight budget on massive advertising campaign, there are several alternatives in the field.
For example, different kind of businesses, ranging from the small local ones to the multi-national enterprises send festival cards, such as christmas cards and new year cards, to the people on their customer lists. It is one of the best ways to develop general goodwill, retain positive brand awareness as well as reinforce the social networks.
These cards with a business’ logo play an important role in the business communication. They are not used to promote any specific service or product. Instead, they are sent out as a “thank you” for the loyalty of the existing customers and to convey the message that the company are still available to serve any further needs.
Why not give it a try to get some great design of Company Christmas Cards for your business this year? A customized Christmas card from your company could help develop relationship with the clients as well as improve brand awareness.
Browse online to get a reliable cards designing company with outstnading reputation.

Get Inspiration From Logo Design Competition

Sky — Mon, 28 Dec 2009 10:45:01 +0000

Custom logo designs, T-shirts designs, and Business card designs could be very helpful for building strong image of a business in the public.
These days, a lot of web-based companies are holding various kinds of Logo Design Competition. For organizations looking to get some inspiration on talented logo designs, the online source could be very helpful.
Do you need Amazing Custom Designs? Check it out today for more great ideas.

Online Reputation Management

Sky — Tue, 15 Dec 2009 14:01:31 +0000

Negative comments for a company name appearing on the first pages of the search engines results can cost the company great loss in sales and revenues. So, Online Reputation Management or PR Online is becoming increasingly important for organizations and individuals alike. However, it is not that easy to get things done. Many companies just can’t get their heads round how to deal with this issue. These days, they are dedicated to deliver better, faster and less-expensive service to help you improve your image over the Internet.

Create More Value with Online PR

Sky — Tue, 15 Dec 2009 10:37:25 +0000

For many people, an ideal world with Search Engine Optimization would be simple, quick and a one-time task to check off a list. However, it is not like that at all. In order to create more value online, organizations need to effectively use various social media for their PR Online.
There are 3 key steps as a primer:
1. Go platform agnostic. Social media is more than just Twitter.
2. Get ready for a long term commitment. Using Social Media for PR requires dedicated work.
3. Don’t forget the SEO intersection. Find the nexus of PR, Social Media and SEO and use a keyword glossary across all marketing.

Build Customer Loyalty

Sky — Sun, 13 Dec 2009 10:30:20 +0000

Businesses are always looking for ways to make their customers feel part of their brand, and Firefly Tonics have found an innovative way of doing it.
The business is known for its distinctive bright bottles adorned with quirky photos. Less well-known is that the photos are all taken by Firefly customers, who send in their best snaps. Each month the best pictures are used on the bottles, with winners receiving a crate of drinks.
Firefly founders, Marcus Waley-Cohen and Harry Briggs, say the process involves customers with the brand, creating a tight sense of belonging.

Save Money on Your Trade Show Display

Sky — Mon, 29 Jun 2009 10:59:31 +0000

Times are tight, and companies are looking to save money any place possible. A great way to cut costs is to by used, and that includes buying a used trade show display. Sure, there’s something to be said for having a shiny new display, but there’s no better way to save money than to buy used, and there’s nobody better to buy your used trade show display from than Trade Show Joe. Their selection of used booths is second to none, are priced to meet any budget, and are all in like-new shape.
Why spend thousands of dollars on a new trade show booth when you could get one that is just as good and costs hundreds less? If you’re looking to shave some money from your budget but still need to attend all the major trade shows, check out Trade Show Joe and their selection of used displays. You won’t be disappointed.

Use Logo T-Shirt to Promote a Company

Sky — Wed, 10 Jun 2009 00:31:21 +0000

These days, beside the traditional holding various kinds of public relation events and posting advertisement on various media, there are many different kinds of marketing approaches, which focus on promoting the brand names externally and internally via small things such as screen printing, custom t-shirt or logo shirt, etc.
Sending specially tailored logo t shirts to the staffs, customers, company partners, or even sponsored sport teams and clubs is one of the most effective marketing approaches. This approach could be very fun and cheap as well.
Check it out online for more detailed product information if you are interested in this approach.

Increase Exposure and Publicity of a Business

Sky — Sat, 23 May 2009 01:17:51 +0000

A nice bit of exposure and publicity is very important to all kinds of businesses in practice, as it help draw attention from customers in the field and promote the brand image in the market. There are various kinds of marketing approach adopted by different businesses to meet special needs, ranging from public relation activities to promotional events. Among these, adopting press release writing services is one of the most effective and welcomed approaches of businesses to get media attention.
Good press releases can improve the branding of a business by a great extent. If the news stands out and attracts the attention of some leading newspaper or magazine, a business can get lot of interview calls or calls for more details and they may feature the product or service in different publication.
Successful press release campaign design should include expanding the online presence and increase the media exposure of a business. It could help a business reach the new customers to convey the tailored marketing messages in a cost-effective way. Many leading companies, such as Press Release Solutions, LLC., are providing all kinds of press release service package to meet different needs.
If you are looking to promote your business with effective press release writing and submission services in the market place, check it out online for more relevant information such as service review.