BGN Entrepreneur

Metrics Driven Public Relations: Good for the Bottom Line
Atomic PR’s recent recognition as the “US Tech PR Agency of the Year” by The Holmes Report, brought metrics-driven public relations campaigns to the forefront of the industry. Unique in the world of public relations, Atomic PR uses metrics and analysis quite regularly when it develops its [...]

Never Try to Bluff Out a Crisis as the Reputation is a very fickle friend of a business. The Japanese say that the work of a thousand years can be undone in one unwise hour, and it is true.
Business people are often worried about being perceived to have made a mistake, or not be right [...]

One of the most powerful, but simple ways to maintain the existing customers in the field is via reinforcement of a brand. For the businesses with tight budget on massive advertising campaign, there are several alternatives in the field.
For example, different kind of businesses, ranging from the small local ones to the multi-national enterprises send [...]

Custom logo designs, T-shirts designs, and Business card designs could be very helpful for building strong image of a business in the public.
These days, a lot of web-based companies are holding various kinds of Logo Design Competition. For organizations looking to get some inspiration on talented logo designs, the online source could be very helpful.
Do [...]

Negative comments for a company name appearing on the first pages of the search engines results can cost the company great loss in sales and revenues. So, Online Reputation Management or PR Online is becoming increasingly important for organizations and individuals alike. However, it is not that easy to get things done. Many companies [...]

For many people, an ideal world with Search Engine Optimization would be simple, quick and a one-time task to check off a list. However, it is not like that at all. In order to create more value online, organizations need to effectively use various social media for their PR Online.
There are 3 key steps as [...]

Businesses are always looking for ways to make their customers feel part of their brand, and Firefly Tonics have found an innovative way of doing it.
The business is known for its distinctive bright bottles adorned with quirky photos. Less well-known is that the photos are all taken by Firefly customers, who send in their best [...]