BGN Entrepreneur

The term of on-line advertising refers to a form of promotion that uses the Internet and WWW to deliver marketing information to attract customers. It is playing a more and more important role in the modern Marketing Advertising approaches.
The major forms of on-line advertising include contextual ads on search engine results pages, banner ads, Social [...]

Facing a severe downturn in advertising, Five is now planning for a dramatic cuts. This move would possibly up to a third of its current 270 employee. Five wants to protect its peak-time schedule, forcing the channel to make draconian savings on its wage bill through this job cuts.
It’s predicted that the channel’s turnover of [...]

Nowadays, although the Internet is gradually becoming the main channel for modern marketing communication, other traditional media of media channels including print, radio and TV, are still playing an important role in the industry of Marketing Advertising. Compared to the on-line advertisement, the traditional print advertisement and various outdoor advertising still got their own unique [...]

The loss of TV show viewers puts pressure on advertising income, which has also been hit hard by the recession and is expected to have fallen by 5-6% this year. Many media companies are suffering greatly these days.
In order to prevent it going bankrupt, Channel 4 could be merged with BBC Worldwide, which owns the [...]

According to the statistics from National Center for Policy Analysis, in the U.S. today, there are about 17 million home-based businesses. Due to the rise in the number of businesses, it is becoming increasingly tough to effectively market a small business.
To best focus on the marketing approach with limited budget, first of all, the best [...]

Good advertisement are not only effective tools to attract attention of the target audience and convey the information, they are also pieces of entertaining art work. Many great advertisement have casted great impact in our mind, such as the big idea of Absolute Vodka, the classic image of Channel and so on.
Here is another good [...]

Advertisement functioning as an intermediate between the manufacturers and the customers in the market. The advertising industry is a rapidly growing industry. Although there are many different ways of marketing communication in the modern world, such as public relation management, advertising industry still plays a significant role in the integrated marketing communication to convey the [...]