BGN Entrepreneur

Nowadays, although the Internet is gradually becoming the main channel for modern marketing communication, other traditional media of media channels including print, radio and TV, are still playing an important role in the industry of Marketing Advertising. Compared to the on-line advertisement, the traditional print advertisement and various outdoor advertising still got their own unique [...]

The loss of TV show viewers puts pressure on advertising income, which has also been hit hard by the recession and is expected to have fallen by 5-6% this year. Many media companies are suffering greatly these days.
In order to prevent it going bankrupt, Channel 4 could be merged with BBC Worldwide, which owns the [...]

According to the statistics from National Center for Policy Analysis, in the U.S. today, there are about 17 million home-based businesses. Due to the rise in the number of businesses, it is becoming increasingly tough to effectively market a small business.
To best focus on the marketing approach with limited budget, first of all, the best [...]

Good advertisement are not only effective tools to attract attention of the target audience and convey the information, they are also pieces of entertaining art work. Many great advertisement have casted great impact in our mind, such as the big idea of Absolute Vodka, the classic image of Channel and so on.
Here is another good [...]

Advertisement functioning as an intermediate between the manufacturers and the customers in the market. The advertising industry is a rapidly growing industry. Although there are many different ways of marketing communication in the modern world, such as public relation management, advertising industry still plays a significant role in the integrated marketing communication to convey the [...]

Strong advertisement is believed to be one of the fastest way to convey the tailored marketing or promotion message for their products or services to the target audience. Most of the time, they will work more effectively and efficiently in attract attention and interest of the audience, if they are specially created for sharing the [...]

Firefox owner Mozilla has extended its lucrative search deal with Google (GOOG) for three more years, through Nov. 2011, chair Mitchell Baker writes. What’s that mean? The Web browser dot-org will continue to make a lot of money — we estimate about $150 million of revenue this year, and close to $100 million in [...]