BGN Entrepreneur

Businesses are always looking for ways to make their customers feel part of their brand, and Firefly Tonics have found an innovative way of doing it.
The business is known for its distinctive bright bottles adorned with quirky photos. Less well-known is that the photos are all taken by Firefly customers, who send in their best snaps. Each month the best pictures are used on the bottles, with winners receiving a crate of drinks.
Firefly founders, Marcus Waley-Cohen and Harry Briggs, say the process involves customers with the brand, creating a tight sense of belonging.

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