Briefing of Case Study on Google (I)Thursday, August 21, 2008 10:52
Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. According to the European Graduate Survey 2007, Google became the voted number one search engine firm on IT student’s employer wish list (ref: Lara Williams, 2007). This might combine tightly with its unique corporation culture.
Corporation culture can be a very effective and positive means of organizational control. It must be nurtured to dedicate to the excellence behavior in organizations. Corporate value must be consistently demonstrated as central to the vision and mission of the organization.
Google has its own philosophy in its business operation. Ten main things are found to be true in this organization culture:
1. Focus on the user and else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.
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