BGN Entrepreneur

This morning, after BBC appeared to be had repeatedly faked phone-ins on Dermot O’Leary and Tony Blackburn shows in 2005 and 2006, the company was fined £95,000. Besides, Ofcom imposed a £70,000 penalty as it concluded that eight phone-in competitions were pre-recorded but broadcast “as live”. It was definitely a breach of Ofcom’s broadcasting rules.
For BBC, this news will do great harm to the reputaion of its programs. The listeners would keep on doubting the truthfulness of whether the program is broadcast as live in the future. And they would stop ring in any more if they think they had no chance of winning. If such situation lasts, it’s impossible for BBC to go on producing the same program and keep its loyal listeners.
At this time of crisis, the response of BBC could be crucial. Series activities, including various PR activities, need to be done by the company immediately to deal with the crisis and restore the company’s reputation.
In a statement, the BBC announce it accepted the findings, and noted that Ofcom had cut the amount of the fines, which reflects BBC’s efforts to stamp out faking phone-ins. A spokesman said: “We welcome Ofcom’s recognition of the extensive action taken to address these issues and that neither the BBC nor any member of staff made any money from these lapses.”
Besides these, not much has been done.

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