Advantage of E-mail Marketing SolutionsTuesday, March 9, 2010 7:52
If done correctly, the marketing approach of e-mail marketing allows a business to become visible to the target customers in the market. And the best thing about this marketing approach is that it can deliver customized messages at a minimal cost, which is like having an extra agent on your side, without having to split the commission fee.
There are several reasons that email marketing makes an outstanding marketing approach.
First of all, the E-mail marketing can reach a wide range of customers. These days, most people in cities have at least one email adress. Via e-mail marketing, a business can convey the tailored marketing information to hundreds of thousand people accross the entire world.
Secondly, E-mail marketing is proactive as the message goes directly to people’s e-mail in-box, and gives them the opportunity to contact a business directly to get a quote or more information.
Thirdly, E-mail marketing is targeted. It is based on the concept of sending the right message to the right audience. Business could build a master list, which is segmented by geographic location, marital status, gender, age, income, time of year, etc.
Fourthly, E-mail marketing provides data in return. When running an email marketing, a business can figure out which messages worked and which don’t via analyse the result. It help a business to gradually improve its marketing campaign.
Fifthly, E-mail marketing allows one to engage. It help build a relationship with a broader base of prospects. So the potential customers will think of your business whenever they want your service or product.
Sixthly, the entry cost for E-mail marketing is lower than most forms of advertising or marketing. E-mail marketing requires very little up-front cost.
Seventhly, nlike television, radio commercials, or telemarketing calls, E-mail marketing won’t interrupt a prior activity to deliver a message. It is less intrusive and respect the customers’ life more, offering the base to build better relationship.
Last but not least, according to the DMA’s research, in 2009, e-mail marketing can generate a return on investment of $43.62 for every dollar spent on it. This ROI is unlikely to be found on any other type of marketing or advertising.
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