10 Ways to Build Defensible Traffic
Sunday, August 23, 2009 9:05
Building defensible traffic is one of the key factor leading to SEO success as organic traffic could help a site stay afloat. Here is a list explaining 10 ways to build defensible traffic.
1. Build a Community Around the Website.
The fastest way to grow a website is to follow a clear community development strategy to amass a lot of regular readers who are likely to recommend and support the efforts towards site building. This community can not only offer valuable feedback to a website, but also send the webmaster links, referral traffic as well as future subscribers.
2. Practice Social Media Optimization
Social media optimization involves educating the readers on social websites, developing content targeted at specific social readers as well as facilitating interaction between them and the social website in question. It is also important to make good use of a particular networking such as Digg and StumbleUpon. They could be great referral traffic source.
3. Focus on Growing the Subscriber Base
Syndication of the content away from a website should be encouraged as it promotes viral dissemination of the content and brand. One of the ways to attract regular readers is to focus on the growth of RSS feed or email newsletter subscribers.
4. Develop Linkbait and Remarkable Content
Linkbait is content that is created to pull in links and referral traffic from targeted readers and is a very effective and efficient way to create awareness of a website. It help promote a website in the long run.
5. Industry and Niche Networking
Getting links and traffic from relevant websites doesn’t only depend on the quality of the content, though it is a very important factor. Networking with the right people in the industry can not only generate links, traffic or sales but also one very important element—recommendations.
6. Create an Affiliate Program
Starting an affiliate program for a website is an effective way to consistently drive more targeted traffic towards the websites. It can create lateral traffic sources which develop simultaneously across a wide body of websites.
Affiliate programs allow one to expand his reach into demographics that are not targeted and consistently receive visitor traffic.
7. Purchase Advertising on Relevant Websites
Buying advertising on a high traffic and relevant website for traffic is an old strategy used by almost all webmasters or online businesses. There are various kinds of paid advertisements, including sponsored blog reviews, RSS feed advertisements, text links and image-based banner ads. They could be purchased on a time-based, CPM or CPC arrangement.
8. Partnership and Joint Ventures
Banner exchanges are also widely used by various kinds of websites. There are also many other kinds of partnerships to drive visitors to a website, including collaborations on a new online project and co-advertising or branding for a popular products.
9. Offline or Traditional Media Marketing
Promoting a website offline is not an option that is often explored by many webmasters but small business owners understand this approach. Selling a website in traditional media allows to more readers to connect to a website.
Meanwhile, it is important to note that offline marketing also involves pitching a website to journalists and traditional media such as newspapers or industry journals.
10. Set up a Effective Traffic Plan
Last by not least, it is very helpful to create a well structured plan for traffic development. Setting goals, to-do lists and monitoring the website’s performance allows one to determine progress and discover what traffic-generating schemes work or not.
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buy links says:
June 2nd, 2010 at 4:08 pm
Buying links from relevant websites is one of the most important SEO approach to help a site increase high quality traffic as well as improving its ranking on search engines. However, buying links could make one look like a spammer if you don’t have a good link building strategy.