BGN Entrepreneur

A tax-related windfall and strong US earnings boosted the net profit of Ford Motor for 2011 to its best level in 14 years. However, the fourth-quarter result of the US carmaker was weighed down by poorer performance overseas. As a result, it was weaker than the level a year ago.
According to Ford’s chief financial officer–Lewis Booth, it is announced that the company might need to dismiss some of its temporary workers in Europe if slowing demand for cars on the continent prompted the company to cut down its production.

When you are trying to develop an effective Facebook marketing plan, you will need to understand your target customers and what motivates them. Customers in the field want to feel as though they are being treated specially on Facebook. They want to know that their business is important to you and that their concerns are being heard. But most of all, they need something in return for their attention and loyalty to your commercial pages on Facebook.
If you are looking to launch a successful Facebook marketing plan, remember that Facebook users love free stuff, special discounts and promotions. Not like online shoppers who are searching with Google or Yahoo!, Facebook users are not necessarily looking for special products and services to purchase. It is why the Facebook marketers need to try harder to grab their attention through special offers. It is not surprising that Facebook members are searching for real value in the form of informative and engaging content from marketers on Facebook.

When we think about home tutoring, we probably first think of spending a few hours a week to help kids do their homework or prepare for a coming exam. However, not only children need home tutoring, a lot of adults do as well. And apart from language courses and music tutoring, there are a wide range of things that you could choose to tutor.
People that live a busy life would have home tutoring for just about everything, ranging from photography and pole dancing to poker. If you happen to be skilled enough with something that someone else will be interested in learning, you could then turn it into a money-making exercise.
Are you interested in making some extra via teaching others what you are good at? Do some research about the demand in your local area. Think where your local client base will visit and try to promote yourself there.

If you are looking to survive the workplace, here are 7 great tips that you will need to bear in mind.
1. Do love the company’s products as well as service. If you don’t love them as an employee, you cannot expect your customers to love them.
2. Understand the history of the company is of great importance for your future development within the company.
3. Make your boss looks good in front of the others keep him or her happy and satisfied with you.
4. Get to know all the secretary in the company as they actually control the operation of the company.
5. Observe salary for positions that requires your skills, qualifications and experience, and you will know your own value on the market place.
6. Keep doing some research about your industry keeps you well informed of the latest trend in the sector.
7. You should be designing your own retreat ever since the first day you enter the company. It is important to know when you should leave the company.

Facebook has just released 60 new lifestyle apps which allow the users to track the recipes they cooked, the dresses they bought, as well as the trip to Paris they want to take. The apps, along with Facebook’s opening of its platform to any developer that wants to build on it, are clearly aimed at diversifying the experiences people can have on the site and to keep them participating. It is said that these are actually turning the social network into a personal online scrapbook.
This is said to be evidence indicating a sensible business to move ahead of the company’s IPO, as it keeps engagement rates up in order to keeps marketers optimistic and spending money.

The troubled telecoms equipment maker–Nokia Siemens Networks was forced to announce 17000 job cut in last November against a backdrop of poor corporate lending.
Though there were wide concerns within the banking community that Nokia would struggle to find sufficient finance in the difficult trading conditions, the mobile giant has still managed to raise over €1.2bn of finance from a consortium of 14 European and US banks in a vote of confidence from the lending market in the company’s strategic overhaul.

In 2012, the industrial and finance group–General Electric, is sticking with its prediction of double-digit operating earnings growth despite an expected recession in Europe as well as falling prices for some of its products like wind and gas turbines.
According to GE’s chief financial officer–Keith Sherin, it is said that the company would cut costs via more effective sourcing and the use of lean production techniques to raise margins on the industrial side of the group. The company was also cutting back at some of its health care, finance and energy businesses in Europe, and merging back offices, in preparation for an economic recession in the region.